Just another day at the office, except this one had tricycles.
On the eve of the 2011 Tour de France, Hanson Dodge Creative decided to hold its own cycling event to test the courage, conviction and mettle of its employees. On June 30th, those brave enough to answer the challenge gathered in the parking lot and courtyard of America’s leading active lifestyle agency. Two unique heats were held; a grueling time trial race and a blistering out-and-back bracketed sprint race. The speed, endurance and aerodynamic efficiency of the contestants would be channeled by specially-outfitted aero-Trikesters, supplied to us by our long-time collaborators, Trek Bikes. This video is a record of this historic event.